Why "Roll Model?"

While the origin of our name is a simple play on words, the deeper meaning goes far beyond a pun and if fact, has become our guiding principle. As a small business in a rural community, our mission is to be a role model within it. Everything we do--how we source ingredients to create beautiful and healthy food for you our beloved customers, how we build relationships with local farmers and other small businesses, and how we show up in and for our community, is shaped by that mission.

In our first year, before we even started paying ourselves, we donated nearly $4000 in revenue to local families and causes. That's something we are really proud of and in 2025, with your help, we plan to blow that number out of the water.

Big things are on the horizon for Roll Model Food and we can't wait to share it all with you. To stay up to date with the latest happenings, please subscribe to our email list (don't worry, our communications are short, sweet and infrequent) and follow us on social media.